Our Premium Cotton is a rare, high-quality natural fiber that has been discovered since 1911 and is still grown exclusively in the USA due to its outstanding properties. Thanks to the extra-long staple fiber, Premium Cotton is more resistant than conventional cotton and therefore guarantees dimensional stability and color brilliance. This means you can enjoy your garment for longer. You can also feel the special quality: the long-staple fibers ensure a luxurious and particularly soft feel.
Our premium cotton is grown sustainably and in an environmentally friendly way on around 500 family farms, mainly in California. Therefore, this type of cotton only accounts for 1% of the world's cotton production. By using the latest technology, water resources are used efficiently and soil-friendly cultivation is ensured. Using GPS and satellite technology, pests can be precisely identified and combated.
Durability & Strength
This special fiber is twice as strong as normal cotton, resulting in significantly more durable products. For our clothes, this means that they have a longer lifespan - a property that is more important than ever in times of raw material shortages and the demand for a sustainable lifestyle.
Softness
By nature, our cotton is softer and more luxurious than traditional cotton. The length of the fibers also ensures a smooth surface and a soft fabric that is less prone to pilling.
Color brilliance
Thanks to the fine fibers, dyes are absorbed better and deeper and are therefore more intense. Even after many washes, Premium Cotton products retain their color brilliance, meaning they can be used for many years.
The great love for the product and the finest materials characterize our daily actions. This is particularly evident in the predominant use of natural fibers and in sustainable and responsible production.
With FYNCH-HATTON you choose premium quality!
