Our Premium Cotton is grown sustainably and in an environmentally friendly way on about 500 family farms, mainly in California. As a result,Premium Cotton accounts for only 1% of the world's cotton cultivation. By using the latest technology, water resources are used efficiently and cultivation that is gentle on the soil is ensured. GPS and satellite technology enable pests to be detected and controlled with pinpoint accuracy.

Durability and strength
This special fibre is twice as strong as normal cotton, resulting in much more resilient products. For our clothes, this means they have a longer lifespan - a property that is more important than ever in times of raw material scarcity and with the demand for a sustainable lifestyle.

Softness
By nature, Premium Cotton is softer and more luxurious than conventional cotton. The length of the fibres also provides a smooth surface and a soft fabric that is less prone to pilling.

Brilliance of colour
Due to the fine fibres, dyes are absorbed better and more deeply and thus come out more intensively. Even after many washes, Supima® products retain their colour brilliance, so they can be used for many years.